An exciting book,
written with experience
and full of impulses
Director Customer Service, Mazda Motor RUSSIA
This particular book…
Tidy up with "secure strategies" and failing standards!
Anyone acting within current and well-known standards today will neither be able to be successful as a CEO in the long term nor set people in motion. A successful CEO is a strong personality, a lighthouse at the top of the company that everyone can align themselves to.
Appeals to shape and live corporate identity!
Corporate identity is not created by a canon of values decreed from above or assembled by external consultants, but by clear leaders who stand for something. This is exactly how authentic leadership works today.
Show the CEO code!
With this provocative and revolutionary approach, the book shows you what the CEO code is and whether you also carry it within you. Wearing sneakers does not make you a reliable and authentic leader.
We live in turbulent times. Not officials, but personalities are in demand in such times. We are not afraid to speak of an evolution of society as a whole in this context.
WE HAVE TO RE-THINK
What was true yesterday no longer applies.
Hence, it is with small repairs
not done. We have to completely rethink the company.
ACT AS A PERSON
Anyone who does not identify themselves as a person will be mercilessly fed into the mainstream by the algorithms of the digital.
Anyone who has had to wear the blue suit inside and out for decades will eventually no longer know who they are and what they stand for. To put it clearly: someone who lives in such an imbalance cannot be a leader who people follow enthusiastically.
It is simply not possible to motivate someone from the outside. The distinction between “inside” and “outside” makes no sense. It is only the situation that motivates, when it fits the life motives of the respective person.
What we need in the future is personal leadership. We have to win people over with credibility and authenticity, convince them, get them carried away and motivate them. That is the order of the day.
VISIONS & VALUES
It is not organization that keeps the companies of today and tomorrow alive, but rather people who have visions and values and who credibly exemplify them. People who serve as role models. Real leaders.
GUIDED TOUR TRANSPARENT
The personality of the captain should no longer be an unknown quantity when he is entrusted with the helm of a large corporate freighter. Knowing the motives that are important to a person means knowing what the other wants in life.
A corporate identity needs a beginning, an origin, a history and a tradition. Identity cries out for authenticity. Identity has to be real.
Guiding principles are often glare, diversionary maneuvers, noise and smoke. Sunday speeches that are given to be forgotten. Sayings for the poetry album to dream. In practice, they are of very little use, at least if they do not match the motives of the company leader and the employees and the associated values are not lived.
The individual combination of the 16 life motifs shows us the direction in which we should go so that we are happy in private life and at work.
Anyone who has survived bankruptcy and is back on the market can pass on experiences that other consultants do not have. This helps people who have their backs to the wall and believe that there is no way out of this mess. But there is.
In a good consultation, the thoughts are not developed in private, but in dialogue. Socrates showed the way.
MAN AS CONSTANT
When situation and person meet, in this game the person is the constant and the situation is the unknown.
CYCLES IN THE GUIDE
Management responsibility is subject to cycles. It is a normal process. Management boards and supervisory boards have to understand this.
The professional ability to let go must be part of the leadership role in the future. The change at the top must become normal—without any loss of image.